Blunders in International Business (PDF)
(Sprache: Englisch)
This new edition of Blunders in International Business is
significantly updated and revised, full of interesting anecdotes,
including dozens of new international business blunders. David
Ricks has uncovered many informative and entertaining blunders...
significantly updated and revised, full of interesting anecdotes,
including dozens of new international business blunders. David
Ricks has uncovered many informative and entertaining blunders...
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Produktdetails
Produktinformationen zu „Blunders in International Business (PDF)“
This new edition of Blunders in International Business is
significantly updated and revised, full of interesting anecdotes,
including dozens of new international business blunders. David
Ricks has uncovered many informative and entertaining blunders that
will make this book hard to put down.
* Features blunders from well-known corporations American
Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant,
Bacardi, Puff, AOL, BMW, and many others.
* Conserves its well-liked, concise format.
* Several well-known blunders from previous editions have been
replaced in order to update the lessons learned.
significantly updated and revised, full of interesting anecdotes,
including dozens of new international business blunders. David
Ricks has uncovered many informative and entertaining blunders that
will make this book hard to put down.
* Features blunders from well-known corporations American
Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant,
Bacardi, Puff, AOL, BMW, and many others.
* Conserves its well-liked, concise format.
* Several well-known blunders from previous editions have been
replaced in order to update the lessons learned.
Autoren-Porträt von David A. Ricks
David A. Ricks is Distinguished Professor ofInternational Business at the University of Missouri, St. Louis,
and Visiting Professor at Wirtschaftsuniversitat in Vienna, the
Helsinki School of Economics and Business and the University of
Hawaii. He has written eleven other books - including three about
international business blunders which have been featured on the
Today Show, in the Wall Street Journal, and in
numerous other publications.
Bibliographische Angaben
- Autor: David A. Ricks
- 2009, 4. Auflage, 192 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1405153172
- ISBN-13: 9781405153171
- Erscheinungsdatum: 09.02.2009
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- Dateiformat: PDF
- Größe: 1.42 MB
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Sprache:
Englisch
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