Brand Meaning (eBook / PDF)

Meaning, Myth and Mystique in Today's Brands (Sprache: Englisch)
 
 
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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious...

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Bestellnummer: 73403215

eBook44.99
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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 73403215

eBook44.99
Download bestellen

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious...

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