Cases in Public Relations Management (ePub)

Name: Cases in Public Relations Management
Brand: Taylor & Francis
SKU: 127413706
Price: 107.99 EUR
Availability: OnlineOnly

The Rise of Social Media and Activism (Sprache: Englisch)

Autor: Patricia Swann

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Cases in Public Relations Management, Patricia Swann

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Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of...

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Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

Autoren-Porträt von Patricia Swann

Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.