Globalization and the Chinese Retailing Revolution (ePub)
Competing in the World's Largest Emerging Market
(Sprache: Englisch)
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese...
sofort als Download lieferbar
eBook (ePub)
103.00 €
51 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Globalization and the Chinese Retailing Revolution (ePub)“
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.
- The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well
- Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China
- Wal-Mart's business model, internationalization and operations in emerging market, particularly in China
Autoren-Porträt von Yong Zhen
Dr Yong Zhen is an Assistant Professor of Business and Management at Beijing Normal University, Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He studied in the USA and the UK; and obtained Ph. D degree from University of Cambridge.
Bibliographische Angaben
- Autor: Yong Zhen
- 2007, 300 Seiten, Englisch
- Verlag: Elsevier Science & Techn.
- ISBN-10: 1780632290
- ISBN-13: 9781780632292
- Erscheinungsdatum: 28.02.2007
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.93 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Globalization and the Chinese Retailing Revolution"
0 Gebrauchte Artikel zu „Globalization and the Chinese Retailing Revolution“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Globalization and the Chinese Retailing Revolution".
Kommentar verfassen