City Branding and Promotion (eBook / ePub)

The Strategic Approach (Sprache: Englisch)
 
 
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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage...

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Bestellnummer: 123762981

eBook39.99
Download bestellen
sofort als Download lieferbar

Bestellnummer: 123762981

eBook39.99
Download bestellen

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage...

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