Climb the Green Ladder (ePub)

Preface. Acknowledgements. Chapter 1 Why we need that Green Ladder. Chapter 2 Get the mindset. Chapter 3 Make the business case. Chapter 4 Get your colleagues on side. Chapter 5 Have two-way conversations. Chapter 6 Work together. Chapter 7 Make it part of the culture. Chapter 8 Conclusion: climb that ladder. Appendix 1 Who can help. Appendix 2 Climb the Green Ladder research. Notes. Index.

Amy V. Fetzer is a Journalist, author and consultant,
specialising in sustainability. She is passionate about the planet
and helping to solve its problems. She is thrilled to have written
Climb the Green Ladder to help others who also want to make
a difference. Her work focuses on creating engaging communications
- from environmental white papers to magazine articles - that
inform, entertain and inspire.

Amy studied Sustainable Development at the University of Surrey
for a Masters degree. Her clients range from the BBC, Green
Futures. The Guardian, The Sunday Telegraph and My Weekly to
Hewlett Packard and Sodexo. To find out more, please visit href="http://www.amyfetzer.com/">www.amyfetzer.com.

Amy lives in London, England, with her husband Will.

Shari Aaron is an innovative, strategic thinker and a
thoughtful business leader in sustainability and market research.
She excels at helping clients to uncover driving consumer forces,
identify changing marketplace dynamics and translating
sustainability into successful business decisions. Shari is
passionate about fostering collaborative relationships between
consumers, companies, non-profits and the media, to ensure all
voices have a role in improving the impact of business on society
and society on business.

As a former partner at Yankelovich, supervisor of account
planning at Ogilvy & Mather and founder of Fresh Marketing,
Shari has worked with many clients including ClimateCounts,
Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, The
Princeton Review, Red Cross, Uncommon Schools, and UNICEF.

Shari lives in Weston, Connecticut, with her husband Steve and
her sons, Jake and Michael.

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