Competitive Intelligence Advantage (ePub)

A practical introduction to the necessity of competitive
intelligence for smarter business decisions-from a leading CI
expert and speaker

In Competitive Intelligence Advantage, Seena Sharp,
founder of one of the first Competitive Intelligence firms in the
US, provides her expert analysis on the issues and benefits of CI
for today's businesses. CI is critical for making smarter business
decisions and reducing risks when formulating strategies, leading
to more profits and fewer mistakes.

This is a practical guide that explains what CI is, why data is
not intelligence, why competitor intelligence is a weak sibling to
competitive intelligence, when to use it, how to find the most
useful information and turn it into actual intelligence, and how to
present findings in the most convincing manner. Importantly, Sharp
argues that businesses would benefit from shifting their
perspective on CI from viewing it as a cost to viewing it as an
investment that saves money and provides immediate value.

* Author Seena Sharp is a noted CI expert who established Sharp
Market Intelligence in 1979

* Addresses all the most common myths and misconceptions about
CI

* Includes more than sixty examples of when to use CI

* Completely explains the ins and outs of CI, and why your
company will act faster and more aggressively with CI

Competitive intelligence is a management tool that is
misunderstood and underestimated, yet results in numerous benefits.
If you are a senior level executive or operate a business-and you
aren't tapping the power of CI to improve your decision making-you
are missing a potent advantage.