Consumer Behaviour in Sport and Events (ePub)
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Sport Consumer Behaviour: Marketing Action for Sports and Sporting Events provides a comprehensive understanding of how individuals? first become aware, then attracted, attached and finally allegiant to sport products and services. A quick and simple tool to segment consumers into four stages, guides a discussion of marketing actions and strategies for each stage. The book provides students and industry professionals with knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
Dr Funk has unique knowledge and skills in the areas of sport, events and tourism. He combines a strong background in Sport Marketing and Sport Consumer Behaviour with 7 years industry experience in running sporting events. Dr Funk has taught in various countries and brings an international flavour to the project.
- Autoren: Daniel Funk , Kostas Alexandris , Heath McDonald
- 2008, 272 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136441611
- ISBN-13: 9781136441615
- Erscheinungsdatum: 23.10.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 5.77 MB
- Mit Kopierschutz
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