Consumer Behaviour in Tourism (ePub)

Name: Consumer Behaviour in Tourism
Brand: Taylor & Francis
SKU: 135784925
Price: 69.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Susan Horner , John Swarbrooke

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Consumer Behaviour in Tourism, Susan Horner, John Swarbrooke

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Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

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Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

Autoren-Porträt von Susan Horner, John Swarbrooke

Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.

John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.