Convert Every Click (PDF)

A holistic approach to conversion rate optimization that
encompasses an entire business--online and offline--to
drive more sales and referrals, and increase bottom-line
profits

In order for your business to survive, you must convert
anonymous traffic into sales. The better you do that, the more
money you make. The science of tweaking and testing webpages to
convert the maximum number of people is known as conversion rate
optimization (CRO). Convert Every Click introduces
an expanded vision of CRO that the author, Benji Rabhan, calls
"holistic conversion rate optimization." Internet technology and
innovation have changed the way you should be optimizing your
business, your marketing, and your websites. The book looks at the
psychology behind this new way of optimizing an entire business for
more profits. It examines how your website plays a role in your
overall business strategy, and details how to use CRO psychology
and strategies to increase profits.

* Teaches proven strategies for increasing conversions across
your entire business

* Details various split testing and data gathering methods and
when to use each one

* Unveils a holistic approach to conversion rate optimization,
using technology to create a more customer-centric experience that
not only increases conversions, but also improves customer
engagement and satisfaction

With guidance from Convert Every Click, you'll learn how
to boost conversions and consumption across your entire business by
maximizing every bit of your hard-earned traffic before, during,
and after a sale.