Designing and Conducting Survey Research (PDF)

The industry standard guide, updated with new ideas and SPSS
analysis techniques

Designing and Conducting Survey Research: A Comprehensive
Guide Fourth Edition is the industry standard resource that
covers all major components of the survey process, updated to
include new data analysis techniques and SPSS procedures with
sample data sets online. The book offers practical, actionable
guidance on constructing the instrument, administrating the
process, and analyzing and reporting the results, providing
extensive examples and worksheets that demonstrate the appropriate
use of survey and data techniques. By clarifying complex
statistical concepts and modern analysis methods, this guide
enables readers to conduct a survey research project from initial
focus concept to the final report.

Public and nonprofit managers with survey research
responsibilities need to stay up-to-date on the latest methods,
techniques, and best practices for optimal data collection,
analysis, and reporting. Designing and Conducting Survey
Research is a complete resource, answering the "what", "why",
and "how" every step of the way, and providing the latest
information about technological advancements in data analysis. The
updated fourth edition contains step-by-step SPSS data entry and
analysis procedures, as well as SPSS examples throughout the text,
using real data sets from real-world studies. Other new information
includes topics like:

* Nonresponse error/bias

* Ethical concerns and special populations

* Cell phone samples in telephone surveys

* Subsample screening and complex skip patterns

The fourth edition also contains new information on the growing
importance of focus groups, and places a special emphasis on data
quality including size and variability. Those who employ survey
research methods will find that Designing and Conducting Survey
Research contains all the information needed to better design,
conduct, and analyze a more effective survey.