Email Copy Blueprint (ePub)

Building, Utilizing, and Remarketing to Targeted Email Lists

How to build your email list to grow your business, sell more products, and increase your income and influence.

Learn the counter-intuitive principles you can use to build an email following and grow your sales

It is best to think of email marketing just as any other marketing method, minus the use of a printer, paper and ink. Emails can be sent that have what would normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupons to valued customers. The route in which they do this is to collect email addresses from current customers and potential customers. The best route to do this is to have a collection area on your website. For example, a call to action box that allows customers or potential customers to sign up for email offers. This allows you to legally obtain the email address and use this to send email marketing material to.

There are companies out there that are providing bulk email lists. However, there are dangers to this that need to be discussed. You need to understand that you can only send emails to those whom you have permission to send this email to. Thus, buying email addresses is not always the best alternative. Keep in mind that the US has a CAN-SPAM Act, enacted in 2003, that spells out what a business can and cannot do in email marketing.

Here are the reasons why people are still in love with email marketing:

* Low Cost.
* Only for the customers.
* Target your audience.
* Ask them to make a move.
* Saves you the effort.
* See your score.
* See instant results.
* No boundaries.

Different types of email that I send (both manual emails and automated emails), which consistently give me great results:

* optimize your emails.
* Send welcome emails.
* Send abandoned cart and retargeting emails.
* Send secret offer emails.
* Send loyalty emails.
* Send discount and free credit emails.
* Send competition emails.
* Send social proof emails.
* Send referral emails.
* Send on-demand emails.

And much more ...

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