Experience Design (PDF)

Bridge the gap between business and design to improve the
customer experience

Businesses thrive when they can engage customers. And, while
many companies understand that design is a powerful tool for
engagement, they do not have the vocabulary, tools, and processes
that are required to enable design to make a difference.
Experience Design bridges the gap between business and
design, explaining how the quality of customer experience is the
key to unlocking greater engagement and higher customer lifetime
value. The book teaches businesses how to think about design as a
process, and how this process can be used to create a better
quality of experience across the entire customer journey.

Experience Design also serves as a reference tool for
both designers and business leaders to help teams collaborate more
effectively and to help keep focus on the quality of the
experiences that are put in front of customers.

* Explains how to use experience-centric design for better
customer engagement

* Offers a framework for thinking and talking about "experience
design," from a company and customer perspective

* Authors Patrick Newbery and Kevin Farnham are the Chief
Strategy Officer and CEO of Method respectively, an
experience design company that solves business challenges
through design to create integrated brand, product, and
service experiences

Improve the quality of the experiences customers have with your
company and watch engagement soar.