Explorations in Culture and International History: 9 Nation Branding in Modern History (eBook / ePub)

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A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation...
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Bestellnummer: 98757405

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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 98757405

eBook33.49
Download bestellen

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation...

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