Facebook All-in-One For Dummies (ePub)

Book I: Creating a Personal Timeline 7 Chapter 1: Deciding to Join Facebook 9 Chapter 2: Creating Your Facebook Account 17 Chapter 3: Customizing Your Facebook Privacy Settings 45 Chapter 4: Touring the Facebook Interface 71 Chapter 5: Finding Help 89 Book II: Connecting with Others 99 Chapter 1: Creating Your Social Media Persona 101 Chapter 2: Posting and Sharing 113 Chapter 3: Sharing Your Photos on Facebook 125 Chapter 4: Sharing Videos on Facebook 143 Chapter 5: Connecting with Groups, Places, and Fan Pages 159 Chapter 6: Going Mobile with Facebook 177 Chapter 7: Keeping Up with Events 189 Chapter 8: Having Private Conversations 205 Chapter 9: Playing Games with Friends 219 Chapter 10: Professional Networking 231 Chapter 11: Managing Connections Gone Awry 243 Book III: Connecting Facebook and Other Social Media 255 Chapter 1: What Is Social Media 257 Chapter 2: Connecting Facebook with Everything Else 265 Chapter 3: Flying on Auto Pilot 281 Book IV: Building a Fan Page Timeline 293 Chapter 1: Creating a Fan Page Timeline for Your Business 295 Chapter 2: Touring the Fan Page Timeline Interface 325 Chapter 3: Building Your Facebook Fan Page Community 355 Chapter 4: Using Your Fan Page Timeline for Check Ins and Deals 371 Chapter 5: Customizing Your Fan Page Timeline 387 Book V: Marketing Your Business on Facebook 397 Chapter 1: Building a Network of Influence with Your Fan Page Timeline 399 Chapter 2: Social Marketing Campaigns 409 Chapter 3: Using Insights to Track Your Facebook Success 423 Chapter 4: Facebook Promotions 439 Chapter 5: Facebook Advertising 453 Chapter 6: Identifying Your Target Audience for Successful Marketing 477 Book VI: Developing Facebook Apps 489 Chapter 1: Custom Apps for Fan Page Timelines 491 Chapter 2: Building Canvas Pages and Application Pages 505 Chapter 3: Creating Your Own Apps 523 Chapter 4: Tour of the Facebook API 535 Index 553

Melanie Nelson is a professional blogger and social media consultant who has been working with business websites since 1995 (it's true -- she remembers Mosaic and Netscape). As a veteran of online publishing and marketing, Melanie has grown with changes as they happen and looks ahead to coming innovations. She owns Blogging Basics 101 (http://BloggingBasics101.com and http://fb.com/BloggingBasics101), where she shares information about using Facebook and other social media platforms to grow your business, building community, and improving search engine optimization (SEO). Hubspot.com included Blogging Basics 101 in its list of "10 Amazing Blogs About Blogging to Start Reading NOW." Melanie's presentations and workshops have inspired attendees at conferences such as Blog World & New Media Expo, Type-A Parent, BlogHer, and Blissdom. Daniel Herndon is founder and CEO of Indianapolis-based marketing and innovation agency redwall LIVE. His firm creates campaigns, strategies, and tools for marketing, especially interactive and social marketing. He speaks often on practical social media use and integration with traditional marketing. He has been recognized for his efforts in creative philanthropy, the highlight of which was profiled in USA Today when he and non-profit director Darren Heil lived in a van alongside an Indianapolis highway, where they live streamed their life for 5 days while promoting their efforts to raise funds through social media. Daniel was recognized by the Indianapolis Business Journal in the 2011 "40 under Forty" featuring local business leaders who have achieved outstanding success in their community before the age of 40.

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