The DIY Newsroom (ePub)
The DIY...
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Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how?
The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target.
Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams:
• Discover Stuart's 5-step SMART Way(TM).
• Master your media without blowing your budget.
• Learn how to craft, deliver and sustain superb communications.
• Let social media work for you, not consume you.
• Stand out from the pack in your industry.
The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
As the editorial director of Fairfax Media's regional network overseeing more than 160 titles and 800 staff
across Australia, he redefined newsroom operations. He then set up his consultancy, Flame Tree Media,
to pass on his expertise to others.
Stuart is a former editor of Illawarra Mercury and The Courier, Ballarat, and a former deputy and acting editor of The Canberra Times. He is passionate about helping businesses become superb communicators. "I want them to be
heard, not herd," Stuart says.
- Autor: Stuart Howie
- 2018, 1. Auflage, 240 Seiten, Englisch
- Verlag: Flame Tree Media
- ISBN-10: 1925648834
- ISBN-13: 9781925648836
- Erscheinungsdatum: 13.11.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.26 MB
- Mit Kopierschutz
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