Market Orientation (PDF)

Dr. Adam Lindgreen is professor of marketing at Cardiff University. Previously, he was professor of strategic marketing at Hull University Business School, UK. After graduating in engineering, chemistry, and physics, Dr. Lindgreen first finished an MSc in food science and technology at the Technical University of Denmark and is now a European Engineer (EurIng); he then finished an MBA at Leicester University. In 2000, he received his Ph.D. at Cranfield University. He has published widely, and his awards include Industrial Marketing Management's Outstanding Article 2005. His research interests include business and industrial marketing management, consumer behaviour, experiential marketing, and corporate social responsibility. Dr. Martin K. Hingley graduated in agricultural and food marketing from the University of Newcastle upon Tyne; he has an MPhil in marketing from Cranfield University; and a PhD in marketing from the Open University. Dr. Hingley was a reader in marketing and supply chain management at Harper Adams University College, the leading UK university specializing in agri-food business, and is now professor strategic marketing at Lincoln University. He is a visiting fellow to the University of Hull Business School and held a fellowship endowed by Tesco Plc. Dr Hingley has wide business experience in the international food industry and has spent time in provision of market and business analysis with the Institute of Grocery Distribution. He has presented and published widely in applied food industry marketing and supply chain relationship management. He serves on the board of several scientific journals. Dr David Harness holds an undergraduate degree in management from Aston University, an MPhil from Birmingham City University, and a Ph.D. from Huddersfield University. He is currently a senior lecturer in strategic and international marketing at Hull University Business School. His commercial experience was gained in retail banking, and he has conducted

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