The Fundamentals of Branding (ePub)
(Sprache: Englisch)
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key...
It provides insight into key...
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Produktinformationen zu „The Fundamentals of Branding (ePub)“
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Autoren-Porträt von Melissa Davis
Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.
Bibliographische Angaben
- Autor: Melissa Davis
- 2017, 1. Auflage, 184 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1350034614
- ISBN-13: 9781350034617
- Erscheinungsdatum: 02.11.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 49 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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