Global Advertising in a Cultural Context (eBook / PDF)

(Sprache: Englisch)
 
 
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The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to...
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Bestellnummer: 29857935

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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 29857935

eBook33.00
Download bestellen
The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to...

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