Google Analytics (PDF)

Get the most out of the free Google Analytics service--and
get more customers

Google Analytics allows you to discover vital information about
how end users interact with their Web sites by collecting vital
data and providing tools to analyze it, with the intention of
improving the end-user experience and, ultimately converting users
into customers. This indispensible guide delves into the
latest updates to the newest version of Google
Analytics--3.0--and explains the concepts behind this
amazing free tool.

You'll discover what information to track, how to choose the
right goals and filters, techniques for reading Google Analytics
reports and graphs, and, most importantly, how to compile this data
and use it to improve your Web site and attract more potential
customers.

* Takes an in-depth look at Google Analytics 3.0 and walks you
through the possibilities it offers

* Explains how to read Google Analytics reports and graphs so
that you can compile this data and use it to improve your Web site
and attract more users

* Shares techniques for converting end users into customers

* Features tips and suggestions for getting the information you
need from Google Analytics reports and then converting that
information into actionable tasks you can use

With Google Analytics, Third Edition, you&'ll be well
on your way to retrieving the information you need to convert
visitors to your site into customers!

Note: CD-ROM/DVD and other supplementary materials are
not included as part of eBook file.