Grab More Market Share (PDF)
How to Wrangle Business Away from Lazy Competitors
(Sprache: Englisch)
Although McDonald's tested the McCafe' concept--offering specialtycoffee and smoothies--many years before the recession hit, theofficial launch took place in early 2009. Why? Because they knewthat was when Starbucks' market share was most vulnerable. And,...
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Although McDonald's tested the McCafe' concept--offering specialtycoffee and smoothies--many years before the recession hit, theofficial launch took place in early 2009. Why? Because they knewthat was when Starbucks' market share was most vulnerable. And, inearly 2010, McDonald's raked in $420m, not only stealing astaggering amount of business from Starbucks, but applying so muchpressure that in 2009, Starbucks closed over 270 locations.
If you want to grow in a slowly recovering economy...a stagnanteconomy...or even a declining market, your best and only plan is tosteal market share from your competitors and to remain reactive tothe market's needs. Grab More Market Share will teachprofessionals how not settle for 1% growth. Ross' research usesrock-solid case studies that teach leaders to leverage the recoveryto steal 10-15% market share from competitors. Ross alerts readersto the fact that they must leverage the culture (the publicconsciousness) to swing dollars towards their organizations. Thissame discipline will help professionals predict the next humanbehavior changes in buying habits.
If you want to grow in a slowly recovering economy...a stagnanteconomy...or even a declining market, your best and only plan is tosteal market share from your competitors and to remain reactive tothe market's needs. Grab More Market Share will teachprofessionals how not settle for 1% growth. Ross' research usesrock-solid case studies that teach leaders to leverage the recoveryto steal 10-15% market share from competitors. Ross alerts readersto the fact that they must leverage the culture (the publicconsciousness) to swing dollars towards their organizations. Thissame discipline will help professionals predict the next humanbehavior changes in buying habits.
Inhaltsverzeichnis zu „Grab More Market Share (PDF)“
Acknowledgments ix Leaders, Read This First xi Chapter 1 First, You Must Attack Market Share 1 Chapter 2 Don't Let the Culture Embarrass You 9 Chapter 3 They Want Customer Urgency . . . Not Customer Service 23 Chapter 4 User-Generated Leadership Rocks! 37 Chapter 5 Which Trusted Advisors Will Lead the Recovery? 51 Chapter 6 Not All Contrarian Thinkers Are Crazy 63 Chapter 7 To Office or Not to Office 83 Last Words 93 Backing Up These Outrageous Claims 95 About the Author 105
Autoren-Porträt von Ross Shafer
ROSS SHAFER is one of the most sought-after keynote speakers, management advisors, and seminar leaders on the subjects of motivating change, customer empathy and urgency, and market relevance. Speaking over seventy-five times a year, Ross frequently shares the stage with heavyweights like Colin Powell, Tom Peters, Jack Welch, and Malcolm Gladwell. A six-time Emmy Award winning TV host, writer, and producer, Ross left the entertainment world and turned his talents toward studying how cultural changes determine why certain organizations thrive during tough economic times, while others disappear into extinction. Find more at RossShafer.com
Bibliographische Angaben
- Autor: Ross Shafer
- 2011, 176 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118145445
- ISBN-13: 9781118145449
- Erscheinungsdatum: 02.08.2011
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- Größe: 0.75 MB
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Englisch
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