Haptic Sensation and Consumer Behaviour (eBook / PDF)

The Influence of Tactile Stimulation in Physical and Online Environments (Sprache: Englisch)
 
 
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This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface.

After almost three decades, marketers have...
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Bestellnummer: 131099587

eBook53.49
Download bestellen
sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 131099587

eBook53.49
Download bestellen


This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface.

After almost three decades, marketers have...

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