Hispanic Marketing (PDF)
Brought to you from the leaders in the field of Hispanic Marketing this third edition has been fully updated with the latest developments including:...
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Hispanic Marketing focuses on using cultural insights to connect with Latino consumers.
Brought to you from the leaders in the field of Hispanic Marketing this third edition has been fully updated with the latest developments including:
- 27 new case studies in this edition emphasize on the digital marketing applications for New Latino Consumer
- Supported with a brand new Companion Website for course instructors with PowerPoint slides, video lectures and assignment examples.
This book is the perfect companion for students of marketing specializing in Hispanic marketing and allows marketing professionals to build a connection between their brand and target market.
Dr. Sindy Chapa, Director of the Center for Hispanic Marketing Communication at Florida State University, USA, is a professor of courses related to Hispanic consumers, integrated marketing communication, and advertising.
Dr. Betty Ann Korzenny's international experience and passion for cultural understanding have shaped her personal and professional life. Her collaboration in writing this book is the result of her long commitment to culturally sensitive customer-oriented marketing.
- Autoren: Felipe Korzenny , Sindy Chapa , Betty Ann Korzenny
- 2017, 3. Auflage, 506 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317422309
- ISBN-13: 9781317422303
- Erscheinungsdatum: 14.06.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 6.78 MB
- Mit Kopierschutz
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