Inclusive Place Branding (ePub)
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Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored.
The contributions in this innovative book introduce new critical ways of thinking around place branding that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Massimo Giovanardi is Lecturer in Marketing at the University of Leicester. His research examines from a sociological perspective the marketing, communication and consumption of places. He has published in major academic journals such as Annals of Tourism Research and Marketing Theory.
Maria Lichrou is a Lecturer in the Department of Management and Marketing, University of Limerick, Ireland. She has published in the Journal of Marketing Management, Journal of Place Management and Development, Journal of Strategic Marketing, Place Branding and Public Diplomacy, Tourism Planning and Development.
- 2017, 218 Seiten, Englisch
- Herausgegeben: Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
- Verlag: Taylor & Francis
- ISBN-10: 1317216717
- ISBN-13: 9781317216711
- Erscheinungsdatum: 22.11.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.72 MB
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