The Source of Success / J-B US non-Franchise Leadership (PDF)
Five Enduring Principles at the Heart of Real Leadership
(Sprache: Englisch)
In The Source of Success, Peter Georgescu, former CEOof the world-renowned advertising agency Young & Rubicam,reveals the nature of the new economic world, and shows what ittakes to win in this intensely competitive arena. Georgescupresents a new standard...
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In The Source of Success, Peter Georgescu, former CEOof the world-renowned advertising agency Young & Rubicam,reveals the nature of the new economic world, and shows what ittakes to win in this intensely competitive arena. Georgescupresents a new standard of leadership that focuses on the keysource of value in today's corporation: the relationshipbetween the informed customer and the creative employee--arelationship, he shows, that must be built with honesty andintegrity. Georgescu's vision rests on five crucialprinciples, which together can unleash a tremendous untappedreservoir of energy within our organizations, and within ourselves:
* Creative capacity and the brand integrity that grows from itare an organization's most important assets.
* Enlightened leaders inspire creativity through understanding,cooperation, and respect.
* Competence and execution are as important as ever, but theymust be aimed at building intimacy with the customer.
* Alignment is the critical concept for thetwenty-first-century organization.
* Great companies don't happen without leaders who havetransformed themselves.
* Creative capacity and the brand integrity that grows from itare an organization's most important assets.
* Enlightened leaders inspire creativity through understanding,cooperation, and respect.
* Competence and execution are as important as ever, but theymust be aimed at building intimacy with the customer.
* Alignment is the critical concept for thetwenty-first-century organization.
* Great companies don't happen without leaders who havetransformed themselves.
Inhaltsverzeichnis zu „The Source of Success / J-B US non-Franchise Leadership (PDF)“
Foreword, by Ram Charan. Introduction. 1. The End of the World as We Know It. 2. Creativity: Tomorrow's Factory Today. 3. Enlightened Leadership: No More Mr. Tough Guy. 4. Competency: The Essential Tools. 5. Alignment: The Magic Word. 6. Values: Dare to Be Good. Postscript: A Better Chance. Acknowledgments. The Authors. Index.
Bibliographische Angaben
- Autoren: Peter Georgescu , David Dorsey
- 2005, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0787981338
- ISBN-13: 9780787981334
- Erscheinungsdatum: 15.07.2005
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- Größe: 0.76 MB
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Englisch
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