Health Behavior / Jossey-Bass Public Health/Health Services Text (ePub)

The essential health behavior text, updated with the latest
theories, research, and issues

Health Behavior: Theory, Research and Practice provides a
thorough introduction to understanding and changing health
behavior, core tenets of the public health role. Covering theory,
applications, and research, this comprehensive book has become the
gold standard of health behavior texts. This new fifth edition has
been updated to reflect the most recent changes in the public
health field with a focus on health behavior, including coverage of
the intersection of health and community, culture, and
communication, with detailed explanations of both established and
emerging theories. Offering perspective applicable at the
individual, interpersonal, group, and community levels, this
essential guide provides the most complete coverage of the field to
give public health students and practitioners an authoritative
reference for both the theoretical and practical aspects of health
behavior.

A deep understanding of human behaviors is essential for
effective public health and health care management. This guide
provides the most complete, up-to-date information in the field, to
give you a real-world understanding and the background knowledge to
apply it successfully.

* Learn how e-health and social media factor into health
communication

* Explore the link between culture and health, and the importance
of community

* Get up to date on emerging theories of health behavior and
their applications

* Examine the push toward evidence-based interventions, and
global applications

Written and edited by the leading health and social behavior
theorists and researchers, Health Behavior: Theory, Research and
Practice provides the information and real-world perspective
that builds a solid understanding of how to analyze and improve
health behaviors and health.