Logos and No Gos (PDF)

"Logos and No Gos ought to be mandatory reference material
for all managers of branded products and services. It is a concise,
easy read, jammed with crucial information on how to survive and
thrive in the I.P. Jungle. It shows how to add brand value and how
to guard that value with your life. When Kangol moved out of
manufacturing and distribution into brand licensing it took us a
while to realise that brand value lies as much in the quality and
protection of the I.P. portfolio as it does in the image and
trading performance. With Logos and No Gos on your desk
there can be no excuse for sloppy I.P. management."

--David M. Heys, C.E.O., Kangol Holdings Ltd

"Geoff Steward is a highly experienced practitioner in the field
of Intellectual Property and Trade Marks in particular. Logos
and No Gos embodies his wide experience and is a very readable
guide to what is otherwise a tortuous and, often, near impenetrable
legal mine-field for the unwary brand owner and brand developer.
Anyone thinking of launching any form of new business or product
should read Geoff's book from cover to cover. Thus forewarned they
should be able to avoid the worst pitfalls and, more importantly,
be in a position to develop a valuable business asset."

--Mark Platts-Mills QC, Barrister practicing in trade marks at
8 New Square, Lincoln's Inn

Intellectual property is one of the most valuable assets of all
brand owners, and separates them from their competition in local,
national and global markets. Damage to brands can have a deadly
impact on a company's bottom line. Despite this, few brand owners
really understand how to identify, get maximum value from and
properly protect their IP rights.

Covering all aspects of rights protection in
business--including copyright, designs trade marks, database
right and domain names--Logos and No Gos is your
complete guide for negotiating the minefield of IP in business.
With the help of expert Geoff Steward, you will learn how to design
and implement a strategy to fully protect your brand
rights--and avoid inadvertently infringing those of
others.

Logos and No Gos is a plain English guide to identifying
and managing the IP in brands. It's all you need to understand and
make the most of:

* Trade marks

* Copyright

* Database rights

* Designs

* Domain names

* Employment contracts

* Contractors

* Licensing

* Assignments

* Franchising