Management Case Study Amazon. Analysis and Decision Making (PDF)
(Sprache: Englisch)
Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last...
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Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.
This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.
This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.
Bibliographische Angaben
- Autor: Ricardo Escoda
- 2018, 1. Auflage, 23 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668705100
- ISBN-13: 9783668705104
- Erscheinungsdatum: 17.05.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.83 MB
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Englisch
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