Reputation Management / Management for Professionals (PDF)
(Sprache: Englisch)
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at...
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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Bibliographische Angaben
- Autoren: Sabrina Helm , Christopher Storck , Kerstin Liehr-Gobbers
- 2011, 2011, 300 Seiten, Englisch
- Herausgegeben: Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3642192661
- ISBN-13: 9783642192661
- Erscheinungsdatum: 29.08.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 3.50 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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