Managing Sales Professionals (PDF)
The Reality of Profitability
(Sprache: Englisch)
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force...
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This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is needed by sales managers who want to oversee a successful sales staff.The author, Joseph Vaccaro, uses an integrated model approach. He integrates the marketing mix as it relates to selling, and then he delves into the daily situations and problems readers encounter as practicing sales managers. With cases at the end of each chapter that make the chapter material come to life, Managing Sales Professionals is a practical tool for those in the world of marketing and sales management. It is a realistic, pragmatic, practical, how-to approach that explains complex concepts in a clear and concise manner. Vaccaro avoids generalities, and he cuts right to the critical specifics for sales managers in the real world.Terms and concepts are clearly defined, and each chapter concludes with penetrating questions to further develop your sales management skills. Along with a highly pertinent chapter on legal and ethical aspects in selling, Managing Sales Professionals covers:
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- how to effectively interact with marketing
Autoren-Porträt von William Winston, Joseph P Vaccaro
Winston, William; Vaccaro, Joseph P
Bibliographische Angaben
- Autoren: William Winston , Joseph P Vaccaro
- 2013, 426 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136590544
- ISBN-13: 9781136590542
- Erscheinungsdatum: 11.01.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 6.01 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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