Marketing Automation For Dummies (ePub)

Multiply the effectiveness of your campaigns with marketing
automation

Marketing automation technology has been shown to dramatically
increase lead conversions and average deal sizes as well as
improving forecasting and customer segmentation. A subset of CRM,
it focuses on defining, scheduling, segmenting, and tracking
marketing campaigns. This friendly book demystifies marketing
automation in straightforward terms, helping you leverage the tools
and handle the processes that will enable a seamless integration
with your CRM program. Learn to establish a buyer profile, assess
your needs, select tools, create a lead scoring model, and much
more.

* Marketing automation is a next-generation, CRM-related tool for
increasing lead conversions and improving forecasting and customer
segmentation

* This book provides an easy-to-understand introduction to the
tools and technology, helping you evaluate your current processes,
choose the appropriate tools, and follow best practices in making
the most of them

* Written by Mathew Sweezey, Marketing Automation Evangelist at
Pardot (ExactTarget), a leading provider of marketing automation
solutions

* Covers working with the marketing lifecycle, evaluating your
assets, integrating marketing automation with CRM and with other
processes, nurturing your leads, and using marketing automation to
reach buyers via e-mail, social media, and more

Marketing Automation For Dummies is the ideal guide to
get you up and running with marketing automation, putting your
business on the cutting edge and enhancing your
competitiveness.