Marketing Food Brands / Progress in Mathematics (PDF)

Name: Marketing Food Brands / Progress in Mathematics
Brand: Springer-Verlag GmbH
SKU: 102826013
Price: 117.69 EUR
Availability: OnlineOnly

Private Label versus Manufacturer Brands in the Consumer Goods Industry (Sprache: Englisch)

Autor: Ranga Chimhundu

Schreiben Sie einen Kommentar zu "Marketing Food Brands / Progress in Mathematics".

Marketing Food Brands / Progress in Mathematics, Ranga Chimhundu

Merken

Mehr zum Inhalt Autorenporträt Video

eBook (pdf) 117.69 €

Buch (Gebunden) 149.79 €

sofort als Download lieferbar

Bestellnummer: 102826013

Printausgabe 149.79 €

eBook (pdf) -21% 117.69 €

Download bestellen

Verschenken

58 DeutschlandCard Punkte sammeln

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Marketing Food Brands / Progress in Mathematics (PDF)“

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

Autoren-Porträt von Ranga Chimhundu

Ranga Chimhundu is a Senior Lecturer in Marketing at the University of Southern Queensland in Australia. His areas of research include Fast-Moving Consumer Goods (FMCG) marketing, brand and product management, grocery retailing and marketing strategy. Ranga has published in numerous peer-reviewed international journals such as the Journal of Brand Management and is a member of the Chartered Institute of Marketing.