May I Have Your Attention, Please? (PDF)
Build a Better Business by Telling Your True Story
(Sprache: Englisch)
What's a businessperson's biggest hidden asset? His or her own truestory and authenticity
One's personal identity is the key to one's professional brand. InMay I Have Your Attention, Please?, Chris Hilicki illustrates howeveryone can be successful by...
One's personal identity is the key to one's professional brand. InMay I Have Your Attention, Please?, Chris Hilicki illustrates howeveryone can be successful by...
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What's a businessperson's biggest hidden asset? His or her own truestory and authenticity
One's personal identity is the key to one's professional brand. InMay I Have Your Attention, Please?, Chris Hilicki illustrates howeveryone can be successful by applying their personal experiencesto business. Using real-world examples of famous corporations,celebrities, and the guy next door, Hilicki gets readers to usetheir best-and often most untapped-assets to build a betterpersonal and professional life. Complete with thought-provokingchapter questions and practical exercises that readers canimmediately apply to their plans for success, this unique guideoffers step-by-step strategies that help readers examine theiridentity, make a lasting impression, and turn it into a reputationthat transforms their businesses.
Chris Hilicki (Nashville, TN) is founder and Vice Chair ofDalmatian Press, one of the U.S.'s most successful children's bookcompanies. Formerly a scientist and now a publishing leader, sheregularly speaks before industry leaders, live televisionaudiences, and large conventions. Chris has been interviewed forForbes, Inc., the Wall Street Journal, Southern Living, andPublishers Weekly and has appeared on television shows as an experton building brands through the use of personal identity.
One's personal identity is the key to one's professional brand. InMay I Have Your Attention, Please?, Chris Hilicki illustrates howeveryone can be successful by applying their personal experiencesto business. Using real-world examples of famous corporations,celebrities, and the guy next door, Hilicki gets readers to usetheir best-and often most untapped-assets to build a betterpersonal and professional life. Complete with thought-provokingchapter questions and practical exercises that readers canimmediately apply to their plans for success, this unique guideoffers step-by-step strategies that help readers examine theiridentity, make a lasting impression, and turn it into a reputationthat transforms their businesses.
Chris Hilicki (Nashville, TN) is founder and Vice Chair ofDalmatian Press, one of the U.S.'s most successful children's bookcompanies. Formerly a scientist and now a publishing leader, sheregularly speaks before industry leaders, live televisionaudiences, and large conventions. Chris has been interviewed forForbes, Inc., the Wall Street Journal, Southern Living, andPublishers Weekly and has appeared on television shows as an experton building brands through the use of personal identity.
Inhaltsverzeichnis zu „May I Have Your Attention, Please? (PDF)“
Foreword. Preface. Acknowledgments. Part ONE: Believe in the Brand. Chapter ONE: Everyone Needs a Little Attention, Brands Need a Lot. Chapter TWO: True Confession: Good for the Soul, Great for the Brand. Chapter THREE: Brand-Stand: Your Platform for Success. Chapter FOUR: Bring On the Brand. Part TWO: Build the Brand. Chapter FIVE: Making a Brand Impression. Chapter SIX: Brand Relativity. Chapter SEVEN: Planning for Your Brand. Chapter EIGHT: Getting Results from Your Brand. Chapter NINE: Sustaining the Results You Get from Your Brand. Chapter TEN: Conclusion--Back to You. Notes. Index. About the Author.
Autoren-Porträt von Chris Hilicki
CHRIS HILICKI is founder and Vice Chair of Dalmatian Press, one of the most successful children's book companies in the United States. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly. She has appeared on television shows as a featured guest and as a regular reporter with expertise on building brands based on the truth and true stories. Visit www.chrishilicki.com.
Bibliographische Angaben
- Autor: Chris Hilicki
- 2005, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471714429
- ISBN-13: 9780471714422
- Erscheinungsdatum: 14.01.2005
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