McDonaldisation, Masala McGospel and Om Economics (ePub)
The author seeks to understand the outworking of the American...
17 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation', because of its standardised, 'one size fits all' approach. 'Glocal' televangelism-the fusion of the American and Indian evangelism-is referred to as 'Masala McGospel' because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalisation and consumerism.
Jonathan D. James is a researcher and writer on media, religion, and culture. His research interests include cultural globalization, the social effects of new media, new religious movements, indigenization, diaspora Asians in the West, and the image industry in Asia.
With an early education in Singapore, and later trained to be a television producer in the USA, Jonathan D. James is currently an adjunct lecturer at Edith Cowan University, Perth, and well known in the Asia-Pacific region as a consultant, lecturer, and guest speaker. His articles have appeared in refereed journals in Australia, the UK, and North America, including The Journal of Religion and Popular Culture, and Studies in World Christianity and Continuum: Journal of Media and Culture.
Widely traveled in Asia, North America, and the Pacific, Jonathan D. James is the author of McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India (SAGE, 2010) and the editor of The Internet and the Google Age (forthcoming, 2014).
- Autor: Jonathan D James
- 2010, 268 Seiten, Englisch
- Verlag: Sage Publications
- ISBN-10: 9385985868
- ISBN-13: 9789385985867
- Erscheinungsdatum: 09.09.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.56 MB
- Mit Kopierschutz
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "McDonaldisation, Masala McGospel and Om Economics".
Kommentar verfassen