Media Management and Economics Series: Media Economy (ePub)
(Sprache: Englisch)
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this...
Leider schon ausverkauft
eBook
61.89 €
30 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Media Management and Economics Series: Media Economy (ePub)“
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include:Topics new to media economics texts, such as finance and investment, labor, and social aspectsAccessible discussion of complicated concepts and their application to media industries New directions for both theoretical and methodological areasWith the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
Bibliographische Angaben
- Autor: Alan B. Albarran
- 2010, Englisch
- ISBN-10: 0203927710
- ISBN-13: 9780203927717
- Erscheinungsdatum: 17.06.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Media Management and Economics Series: Media Economy"
0 Gebrauchte Artikel zu „Media Management and Economics Series: Media Economy“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Media Management and Economics Series: Media Economy".
Kommentar verfassen