Meetings, Expositions, Events & Conventions: Pearson New International Edition (PDF)
An Introduction to the Industry
(Sprache: Englisch)
For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty....
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Produktinformationen zu „Meetings, Expositions, Events & Conventions: Pearson New International Edition (PDF)“
For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the texts topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
Bibliographische Angaben
- Autor: George G. Fenich
- 2013, 360 Seiten, Englisch
- Verlag: Pearson Education Limited
- ISBN-10: 129203422X
- ISBN-13: 9781292034225
- Erscheinungsdatum: 27.08.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Ohne Kopierschutz
Sprache:
Englisch
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