Methods for Assessing Brand Value (eBook / PDF)

A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model (Sprache: Englisch)
 
 
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In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this...
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Bestellnummer: 29855913

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sofort als Download lieferbar

Bestellnummer: 29855913

eBook48.00
Download bestellen
In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this...

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