Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness (eBook / ePub)

(Sprache: Englisch)
 
 
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The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional...
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Bestellnummer: 130457195

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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 130457195

eBook19.99
Download bestellen
The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional...

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