Predictive Marketing (ePub)

Make personalized marketing a reality with this practical guide
to predictive analytics

Predictive Marketing is a predictive analytics primer for
organizations large and small, offering practical tips and
actionable strategies for implementing more personalized marketing
immediately. The marketing paradigm is changing, and this book
provides a blueprint for navigating the transition from creative-
to data-driven marketing, from one-size-fits-all to one-on-one, and
from marketing campaigns to real-time customer experiences. You'll
learn how to use machine-learning technologies to improve customer
acquisition and customer growth, and how to identify and re-engage
at-risk or lapsed customers by implementing an easy, automated
approach to predictive analytics. Much more than just theory and
testament to the power of personalized marketing, this book focuses
on action, helping you understand and actually begin using this
revolutionary approach to the customer experience.

Predictive analytics can finally make personalized marketing a
reality. For the first time, predictive marketing is accessible to
all marketers, not just those at large corporations -- in
fact, many smaller organizations are leapfrogging their larger
counterparts with innovative programs. This book shows you how to
bring predictive analytics to your organization, with actionable
guidance that get you started today.

* Implement predictive marketing at any size organization

* Deliver a more personalized marketing experience

* Automate predictive analytics with machine learning
technology

* Base marketing decisions on concrete data rather than unproven
ideas

Marketers have long been talking about delivering personalized
experiences across channels. All marketers want to deliver
happiness, but most still employ a one-size-fits-all approach.
Predictive Marketing provides the information and insight
you need to lift your organization out of the campaign rut and into
the rarefied atmosphere of a truly personalized customer
experience.