Presentation Planning and Media Relations for the Pharmaceutical Industry (PDF)
(Sprache: Englisch)
This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be...
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This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts.
Autoren-Porträt von John Lidstone
John Lidstone is an internationally recognised leader in management and marketing consultancy. He retired as Deputy Chairman of Marketing Improvements Group Plc in 1993, after spending nearly thirty years helping to build it into one of the foremost firms in marketing consultancy, research and training operating throughout the world, following eleven years with the Shell Group and teaching at Repton School. In addition, John was elected a member of the British Academy of Film and Television Arts (BAFTA) in 1981 for his services to management training films. John is also author of Gower's Marketing Planning for the Pharmaceutical Industry.
Bibliographische Angaben
- Autor: John Lidstone
- 2019, 1. Auflage, 164 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1351773143
- ISBN-13: 9781351773140
- Erscheinungsdatum: 15.01.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 15 MB
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Englisch
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