Presenting Without Pandering - Self-Marketing for Creatives (PDF)

You practice a creative profession in performing arts or other genres and want to successfully promote yourself and do so sustainably? This book helps you to take a holistic approach that combines a focus on your personality as an artist with the special laws of the artist's profession and artistic markets:First, get to know your personal attitude toward self-marketing and develop a basic mindset. Then find your very own mode of action through initial concrete activities.Finally, benefit from numerous concrete tips and practical exercises (e.g. for preparing photo sessions, designing a profile in the social networks or contract negotiations, and much more).

This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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