Pricing and Profitability Management (PDF)

Foreword. Acknowledgments. Chapter 1 Introduction to Pricing and Profitability Management. Chapter 2 Conducting a Pricing and Profitability Diagnostic. Chapter 3 Developing an Effective Pricing Strategy. Chapter 4 Price Execution. Chapter 5 Advanced Analytics and Price Setting. Chapter 6 Achieving Effective Organizational Alignment and Governance. Chapter 7 Pricing Technology and Data Management. Chapter 8 Integrating Tax and Regulatory Policies with the Pricing Strategy. Chapter 9 Pricing as a Sustainable Competitive Advantage. Appendix What Is Value and Why Is It So Difficult to Measure? Index.

An international business consultant with Deloitte Consulting,
Julie Meehan focuses on strategy development and operational
improvement, including profit enhancement through pricing. She
helps clients in diverse industries develop pricing and sales
channel strategies, improve price execution, redesign pricing
processes in Marketing, Sales, and Finance, and perform in-depth
analytics to remedy issues of poor profitability. She frequently
speaks on pricing at professional conferences and teaches at top
U.S. MBA programs. Julie currently lives in Savannah, Georgia, with
her husband and identical twin sons.

Mike Simonetto is the founder and global leader of
Deloitte's Pricing and Profitability Management Practice. He
guest lectures at a number of leading graduate schools and
international pricing seminars and has published numerous articles
on pricing. He is an adjunct instructor for the Executive MBA
Program at the University of North Carolina, Chapel Hill, spent a
year managing a leading pricing software firm, and sits on the
Advisory Board for the Professional Pricing Society. Mike currently
resides in Atlanta, Georgia, with his wife Theresa, and spends
whatever time he can in the mountains of North Carolina.

Larry Montan, Jr. is a director with Deloitte Consulting.
His love of pricing takes him from the frozen tundra of Minnesota
(where he was born and bred) to companies around the world to help
them with the "soft side" of pricing. The soft side of
pricing includes important capabilities such as developing strong
pricing leadership, organizing people into high-performing pricing
teams, building pricing skills, and helping the organization
embrace the new discipline of pricing. Larry is a frequent
presenter with the Professional Pricing Society.

Chris Goodin's passion for the success of his
clients--a diverse, global mix of leading retail and consumer
goods companies--finds its foundation in a remarkably common
pursuit: driving

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