Product Advertising and Communication in International Marketing (PDF)
(Sprache: Englisch)
Product advertising and communication are disciplines of marketing that involve the sale and distribution of products to markets. When these products are sold and distributed to both local and international markets, advertising and communication become...
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Product advertising and communication are disciplines of marketing that involve the sale and distribution of products to markets. When these products are sold and distributed to both local and international markets, advertising and communication become complicated terms, involving concepts that many organisations apply to ensure successful international marketing. This means that the scope of product advertising and communication widens in order to respond to the differences and similarities of interests of various markets in the entire globe. This paper examines current literature in product advertising and communication in international marketing by analyzing the communication process in international marketing, concepts and methods of product advertising and communication and the challenges companies undergo during international marketing.
Bibliographische Angaben
- Autor: Mark Cabin
- 2014, 12 Seiten, Englisch
- Verlag: GRIN Verlag GmbH
- ISBN-10: 3656746362
- ISBN-13: 9783656746362
- Erscheinungsdatum: 21.09.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.42 MB
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Sprache:
Englisch
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