Professional Services Marketing Wisdom (ePub)

Effective marketing tactics and strategies for professional
service providers

If you own and operate your own professional services
firm--in accounting, finance, law, or another field--you
know just how important marketing is to the success of your
business. If you can't get your name out there, you won't have any
customers to call your own. This handy guide offers a comprehensive
plan for attracting and acquiring clients for small and even
one-person firms--no marketing degree required. The strategies
and tactics here are fun, easy-to-understand, and doable right now.
All you need to bring is enthusiasm and commitment. You'll learn
how to identify potential clients, explain why you're their best
choice, grow your market share, get great referrals, designate
which clients are long-term, profitable keepers, and much more.

* Features easy-to-implement marketing tactics and strategies for
small professional services firms in any industry

* Ideal for anyone who runs a small firm, as well as
professionals in larger firms who want to climb the ladder

* Shows readers with no marketing background how to boost their
businesses

* Negates the need for expensive and often ineffective external
marketing or sales consultants or branding and public relations
firms

For anyone who runs their own firm, Professional Services
Marketing Wisdom offers unbeatable guidance on attracting and
keeping the clients that small firms need to survive and
thrive.