Public Relations and Communication Management in Europe (PDF)
A Nation-by-Nation Introduction to Public Relations Theory and Practice
(Sprache: Englisch)
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written...
sofort als Download lieferbar
eBook (pdf)
173.95 €
86 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Public Relations and Communication Management in Europe (PDF)“
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Autoren-Porträt
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
Bibliographische Angaben
- 2008, 1. Auflage, 515 Seiten, Englisch
- Herausgegeben: Betteke van Ruler, Dejan Vercic
- Verlag: Walter de Gruyter
- ISBN-10: 3110197197
- ISBN-13: 9783110197198
- Erscheinungsdatum: 22.08.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 10 MB
- Ohne Kopierschutz
Sprache:
Englisch
Kommentar zu "Public Relations and Communication Management in Europe"
0 Gebrauchte Artikel zu „Public Relations and Communication Management in Europe“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Public Relations and Communication Management in Europe".
Kommentar verfassen