Risk Communication (PDF)

A fully updated handbook on effectively communicatingenvironmental, safety, and health risks

Written by two well-known risk practitioners with overtwenty-five years' experience in the field, this fully updatedFifth Edition of Risk Communication: A Handbook forCommunicating Environmental, Safety, and Health Risks offerssound, scientific research with practical, hands-on advice forthose in the public and private sectors.

Highly accessible and easy to understand, this must-readincludes real-life examples of such headline-making events as thetsunami and radiation release in Japan in 2011, the BP oil disasterin the Gulf of Mexico in 2010, and extreme weather events, alongwith the lessons learned from them. It offers new chapters onpublic health campaigns, and on the use and effectiveness of socialmedia for risk communication purposes.

Risk Communication is divided into five self-containedparts:
* Part I provides background information for understandingthe basic theories and practices of risk communication
* Part II explains how to plan a risk communicationeffort
* Part III describes how to put risk communication intoaction
* Part IV discusses how to evaluate risk communicationefforts, including techniques for measuring success
* Part V highlights special cases in risk communication,including disasters and other emergencies, international riskcommunication, and public health campaigns

An ideal introduction to the field, this book is also a welcomereference for those involved in communicating environmental,safety, and health risks in government, industry, and academia.