Robert's Rules of Innovation (PDF)

Introduction. CHAPTER 1 INNOVATION, SURVIVAL, AND THE "AHA!" MOMENT. How Do I Get to "Aha!"? Innovation Is Not a Luxury. Where Does Innovation Begin? CHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OF INNOVATION. Inspire. No Risk, No Innovation. New Product Development Process. Ownership. Value Creation. Accountability. Training and Coaching. Idea Management. Observe and Measure. Net Result and Reward. CHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION. The Audit Process. The Short Audit. The In-Depth Audit. The Importance of Establishing a Benchmark. CHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNER INNOVATOR. Defeating Devil's Advocates to Become an Agent for Change. Innovation Democratization is the Key. The Role of the Consensus Builder. The Path of an Innovation Champion. The Innovation Pay-Off: A Quick, Real-Life Story. CHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL TEAMS. The Care and Feeding of Creatives. For Creative People, It's About More Than Money. Babel, Babble and the Global Team Leader. Team Building, One Step at a Time. Viva la Difference! Aretha Was Right: It's All About R-E-S-P-E-C-T. CHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR INTELLECTUAL PROPERTY. Intellectual Property: The Big Picture. Intellectual Property 101. Frequently Asked Questions. Remember: The Wolves Are Always At the Door. CHAPTER 7 INNOVATION IMPLEMENTATION. Getting Started. Define Your Organization's Needs. NPD Process in Action. Creating a Roadmap to Success. Guidelines for Progress. CHAPTER 8 INNOVATION CHECKLIST. Pre-Flight Preparation. Or, If You Really Want Your Innovation Program To Flop... Advice - and Encouragement -- from the Pros: A Roundtable Discussion. Sustainable Innovation and You. APPENDIX A PRODUCT DEVELOPMENT PROCESS. APPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 1 APPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 2 Key Resources and

ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"--resulting in double-digit profitable growth and share-holder value.

MARTIN J. KLEINMAN is a New York-based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.

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