Routledge Interpretive Marketing Research: Sensory Marketing (eBook / ePub)

Theoretical and Empirical Grounds (Sprache: Englisch)
 
 
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing...
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Bestellnummer: 70724035

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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 70724035

eBook45.99
Download bestellen
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing...

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