Sport Sponsorship Insights (ePub)
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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Gashaw Abeza is Professor in the Department of Kinesiology at Towson University, USA and currently provides consultancy services to a range of sport organizations around the world. He also serves on the editorial boards of eight different academic journals: International Journal of Sport Communication; Sport, Business, and Management; Journal of Relationship Marketing; International Journal of eSports Research; Journal of Global Sport Management, Sport Marketing Quarterly; International Journal of Sports Marketing and Sponsorship; and the newly launched Sport Management Digest.
Mark Harrison is Founder of the T1 Agency in Toronto, Canada, and a leading figure in the sponsorship and marketing industries. He also created the global sponsorship conference, SponsorshipX. Mark also inspired and launched several new initiatives in 2020, collectively referred to as The MH3 Group, a group of ventures spanning from advertising and sponsorship marketing to integrated communications and education.
- Autoren: Norm O'Reilly , Gashaw Abeza , Mark Harrison
- 2021, 1. Auflage, 150 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000477711
- ISBN-13: 9781000477719
- Erscheinungsdatum: 14.09.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1.34 MB
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