National Brands and Private Labels in Retailing / Springer Proceedings in Business and Economics (PDF)

Name: National Brands and Private Labels in Retailing / Springer Proceedings in Business and Economics
Brand: Springer-Verlag GmbH
SKU: 69874121
Price: 96.29 EUR
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First International Symposium NB&PL, Barcelona, June 2014 (Sprache: Englisch)

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The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues.

The three-day...

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Produktinformationen zu „National Brands and Private Labels in Retailing / Springer Proceedings in Business and Economics (PDF)“

The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used.

Autoren-Porträt

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

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Bibliographische Angaben

2014, 2014, 192 Seiten, Englisch
Herausgegeben: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
Verlag: Springer-Verlag GmbH
ISBN-10: 3319071947
ISBN-13: 9783319071947
Erscheinungsdatum: 10.06.2014

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Größe: 3.19 MB
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Englisch

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